SWAR GUJRANIA Think . Design . Create
Currently designing delightful experiences for
Past experiences:
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Currently designing delightful experiences for
Past experiences:
I am a Product Designer & Researcher with a three pronged approach to UX – user centered, evidence based, &
driving value for organization. I enjoy working on complex problems which sit in multi-stakeholder ecosystem and
require an intricate balance between needs of various stakeholders.
Understanding the business perspective
User researchInterviews Surveys Contextual Inquiry Card Sorting Benchmarking Usage Analytics Eyetracking tests
Secondary research
Affinity mapping
Empathy mapping
Personas
Ecosystem mapping
Behavioral statements
Product pressuresBalancing user needs with value for organization
Problem & Value
Identifying goals,
Use case scenarios
User journeys
UX & Interaction
Information
Sketching
Digital Mockups,
Visual design
Design handoff
Value Testing
Usability Testing
Heuristic Evaluation
Usage data analysisManaging alarms for large enterprises
Related question recommender for Piazza
Feedback gathering experience for ASO
Interfacing drones with mobile phones
Interfacing drones with mobile phones
Interfacing drones with mobile phones
Focus Brands' knowledge management system
Effective content tagging and publishing
Visual Exploration of SpaceX's Hyperloop
Visual exploration a luxury lingerie brand.
Interfacing drones with mobile phones
Interfacing drones with mobile phones
Visualizing user’s emotions in realtime
Anthropometry & design recommendations
Finding physiological reasons for happiness
Interfacing drones with mobile phones
Interfacing drones with mobile phones
Interfacing drones with mobile phones
Virtual AI agent that can dance with you.
Interfacing drones with mobile phones
Visualizing the lives of specially abled
Interfacing drones with mobile phones
Interfacing drones with mobile phones
Interfacing drones with mobile phones
When the sun goes down, I indulge in various forms of art amorphously, exploring the breadth and depth of my creative existence in its shapeless blob.
Years of practicing Bharatanatyam , an Indian classical dance form has taught me the importance of Abhinaya, the act of story-telling, that warrants an acute understanding of human psyche through empathy. This empathy reflects in my design process, allowing me to be truly inclusive in my approach.
I also project the complex intricacies of human emotions and ideas through my sketches. And when the paint dries out, I turn to ink. I prefer prose and poetry to longer forms of writing. I write for me, to satiate my creative hunger, though people have told me it helps them too.